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What is Fat Liberation?

'For many years, I tried to figure out what I wanted Indulge to be. I knew I didn't want it to be anything like the "BBW" clubs & cattle markets which had previously been our only option. As the term 'Body Positivity' got more and more appropriated by diet companies and yoga mums, I knew that wasn't us either. Then some amazing fat activists taught me about Fat Liberation, and I knew we found our purpose...'

Miranda Kane, founder. 

'The fat acceptance movement, also known as fat pride, fat empowerment, and fat activism, is a social movement which seeks to eliminate the social stigma of fatness from social attitudes by pointing out the social obstacles which are faced by fat people to the general public. Areas of contention include the aestheticlegal, and medical approaches to people whose bodies are fatter than the social norm.

The modern fat acceptance movement began in the late 1960s.'



Weight stigma refers to the discriminatory acts and ideologies targeted towards individuals because of their weight and size....These can include laziness, lack of will power, a lack of moral character, bad hygiene, low level of intelligence and unattractiveness. Stigmatising beliefs and ideologies can lead to stigmatising acts. These acts can manifest themselves in various different ways. People with obesity may experience negative verbal commentaries, teasing, or physical assault. Additionally, subtle behavioural slights such as eye rolling and tutting frequently occur. The environment also plays a part - for example, seating in cinemas or airlines are not designed to accommodate people with obesity. This is commonly reported in medical settings in particular, where seating, gowns and examination tables are unable to accommodate people with obesity.
World Obesity Org

FAT LIBERATION seeks to end discrimination faced by fat people. We live in a world that is constantly trying to shrink us, hide us, stigmatise us, or just eliminate us completely. 

Fat liberations seeks an end to weight stigma as this effect our access to healthcare, education, jobs, accommodation and clothing - some very basic human rights. 

I believe that camaraderie is a huge part of joining forces to eliminate weight stigma. We need safe spaces where fat people can feel free to express themselves, and meet others who have had the same lived experiences IRL. 

Whilst Club Indulge might see like just a club night, we have given fat people a chance to meet and create a whole new life for themselves as they discover more and more about what they can do when they meet others with the same frustrations.

I am very pleased that our customers have gone on to start businesses, creative endeavours, families and more when they found their tribe through Club Indulge.

I named it 'Indulge' not because of the 'over eating' connotation, but because of the stigma attached to us that we cannot indulge at all. For some fat people, eating anything other than a salad is an indulgence. Being able to afford clothes we like is an indulgence. Being able to be in a space where we don't feel like we stand out is an indulgence.


We allow people to meet and confide in each other, give advice, seek solace....and meet their new BFFs in the queue for the toilets.  

Weight Stigma Stats

Fat women get paid less

Scientists at the University of Exeter have found evidence that simply being a more overweight woman leads to lower opportunities in life, including lower income (SOURCE)

45% of employers wont recruit fat poeple

Nearly half (45%) of British employers are less inclined to recruit an applicant at interview stage if they are fat. 

BMI means nothing

The person who invented BMI said themselves it should not be used to asses an individuals health. (source)  

Stop telling us we should 'just lose weight!'

Research suggests that roughly 80%of people who shed a significant portion of their body fat will not maintain that degree of weight loss for 12 months; and, according to one meta-analysis of intervention studies, dieters regain, on average, more than half of what they lose within two years (SOURCE)

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